Rewards offers a unique loyalty programme that gives customers money off their mobile phone bill, simply for shopping with their favourite brands. It’s a card-linked rewards scheme that covers both online and offline transactions. Airtime Rewards are disrupting retail loyalty.

As digital transactions have grown, the number of account takeovers involving customer phone numbers, in which SIM information is ported to another device without the account.

Google

Although Google already offered its customers a range of payment options, it recognised that the seamless nature of Charge to Bill improves its overall conversion rate. It also wanted to give its customers a greater choice of payment options, especially those without access to a credit or debit card.

Third parties are carrying out ongoing security pen testing to make sure the solution is secure. We have been recognized by the PSA as best in class for the Charge to Bill experience.

Google now has a significant base of Charge to Bill customers, who enjoy the seamless experience of paying for their third-party service directly onto their mobile bill.

Quote

Carrier billing with EE has allowed us to offer greater customer choice in payments, is a great tool for customer acquisition, and has helped grow customer spend on the platform.

Rob Pollard, Senior Business Program Manager, Google